observatorystudio.global
An explorative workshop with Helen Job

An OTTO Exploration

In early 2024, we collaborated with Helen Job - former Head of Research at SPACE10, now the principal at Observatory Studio, on a brand exploration project to create a series of conceptual identities for OS. Our concepts followed three distinct approaches:

Media Formats: This exploration delved into media format sizing, experimenting with utilising different aspect ratios across various media channels through which individuals consume information. This also involved using large headlines and clean typography, drawing inspiration from magazines like Apartamento and EPOCH.

Minimalism and Symbolism: Aiming to merge minimalism with a raw, stamp-like brand mark, providing Observatory Studio with a strong, instantly recognisable symbol. The challenge was to ensure this symbol, while hand-drawn and rough, harmonised with imagery from high-fashion, technology, and homeware, reflecting the agency’s name and creating a balanced visual language.

Versatile Brand Mark: Experimenting with a visual identity centred on the brand mark and its versatile applications across various brand outputs. This included emphasising typographic treatments focused on headlines and statements rather than a fixed word mark, highlighting the insights and manifesto of Observatory Studio over the name itself.