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The Met
Reimagining a new identity for one of the world's largest and finest art museums. Developed by modernising archival identity elements into a new frame for The Met.












An OTTO Exploration


This self-initiated project aimed to reimagine the identity of one of the world's largest and most prestigious art museums. The challenge was to strike a delicate balance between honouring the museum's rich history and embracing a more unrestrictive design approach.

The process began with modernizing archival identity elements, ensuring the preservation of the museum's legacy while infusing fresh visual energy into its brand. The new symbol, designed as a versatile frame, encapsulates the museum's diverse offerings, housing artifacts from around the world and spanning every medium of art, highlighting the museum's role as a custodian of art and culture.


©2024 OTTO Creative Studio

Studio Location:

Studio C, Mill 1, Second Floor
Mabgate Mills
Macauley Street
Leeds
LS9 7DZ

Services:

Brand Identity
Creative & Brand Strategy
Photography & Videography
Campaign Development
Web Design
Editorial

©2024
OTTO Creative Studio



Studio Location:

Studio C, Mill 1, Second Floor
Mabgate Mills
Macauley Street
Leeds
LS9 7DZ


Services:

Brand Identity
Creative & Brand Strategy
Photography & Videography
Campaign Development
Web Design
Editorial