Observatory Studio, an explorative workshop with Helen Job.
Observatory Studio
We partnered with Helen Job, former Head of Research at SPACE10, to create three identity explorations that reflect research and today’s cultural landscape, experimenting with adaptable visuals, bold typography, and a raw brand mark rooted in insight and relevance.
Client:
Helen Job
Industry:
Research, Communication, Culture
Services:
Identity Exploration
Concept 01
Digital world & formats that tomorrows generation are familiar with - Tiktok, Youtube & Instagram into an abstract adaptation of the the letter “O”.
Large headlines and clean typography were used to enhance readability and visual appeal.
Concept 02
Abstract adaptation of the letters “O + S” taken inspiration from the architectural circular form of an observatory split down the middle.
We focused on ensuring that the brand mark reflected Observatory Studio's name and created a cohesive visual language.
The symbol needed to be hand-drawn and rough, while still working in harmony with polished high-fashion, technology, and homeware imagery.
Concept 03
We focused on a flexible brand mark and typographic treatments, highlighting Observatory Studio’s insights and manifesto over a fixed wordmark.
The visual identity was centered around the brand mark and its adaptability across various applications.
The goal was to prioritise the insights and manifesto of Observatory Studio, focusing on the essence of the brand rather than just the name itself.