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People Watching, creating a timeless record with Polydor

People Watching, creating a timeless record with Polydor

People Watching brings Sam Fender’s music to life through the imagery of Tish Murtha. A type-driven album design that puts his storytelling and lyricism front and center, all within a bold black and white aesthetic. People Watching has become the fastest-selling vinyl album by a British act this century.

Client:
Sam Fender / Polydor / OD Management

Industry:
Music

Services:
Art Direction, Graphic Identity, Print, Digital, OOH

Single artworks for digital releases.

6 vinyl additions.

EP Design.