The Met, a reimagined identity modernising archival elements.
The Met
Reimagined the identity of one of the world’s largest and most prestigious art museums. Our challenge was to balance honouring its rich history with adopting an unrestrictive design approach. We started by modernising archival identity elements to preserve the museum’s legacy while bringing fresh visual energy to its brand. With a new frame symbol to capture the museum’s diverse offerings, from global artefacts to various art forms - and highlight its role as a custodian of art and culture.
Client:
Self-Initiated
Industry:
Research, Communication, Culture
Services:
Identity Exploration
Digital world & formats that tomorrows generation are familiar with - Tiktok, Youtube & Instagram into an abstract adaptation of the the letter “O”.
Large headlines and clean typography were used to enhance readability and visual appeal.
Abstract adaptation of the letters “O + S” taken inspiration from the architectural circular form of an observatory split down the middle.
We focused on ensuring that the brand mark reflected Observatory Studio's name and created a cohesive visual language.
